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Item #:
276578996
Gestión de un pequeño comercio (Comercio y Marketing)
Item #:
276578996
RWF 61435
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What Stands Out
Simple Interface
User-friendly design enables small business owners to manage their operations efficiently without requiring advanced technical skills, making it accessible for everyone.
Marketing Tools
Integrated marketing features assist users in promoting their products effectively, enhancing visibility and driving customer engagement to boost sales.
Inventory Management
Robust inventory management system allows for real-time tracking of stock levels, preventing losses and ensuring a smooth replenishment process, unlike typical competitors.
Product Details
- Esta obra, actualizada y adaptada a la nueva legislación (LOE), desarrolla los contenidos del módulo profesional de Gestión de un Pequeño Comercio, del Ciclo Formativo de grado medio Técnico en Actividades Comerciales, perteneciente a la familia profesional de Comercio y Marketing, según el Real Decreto 1688/2011, de 18 de noviembre. Conocer y llevar a la práctica las actividades necesarias para gestionar un pequeño negocio con eficacia y rentabilidad, respetando la normativa vigente, es valorado cada vez más en el mercado laboral, e imprescindible actualmente para el emprendedor que desea desarrollar una idea de negocio. Gestión de un pequeño comercio propone en cada una de las diez Unidades que lo constituyen numerosas y variadas actividades con una perspectiva decididamente práctica. Los contenidos teóricos se exponen primero junto con casos prácticos resueltos y actividades propuestas para trabajar en el aula, mientras que al término de la Unidad se ofrecen gran cantidad de actividades finales de comprobación, de aplicación y de ampliación para que el alumno pueda comprobar, mediante el trabajo individual o en equipo, la correcta asimilación de los contenidos. Además de los contenidos oficiales, el libro ofrece a través de su página web en www.paraninfo.es anexos a cada una de las Unidades con legislación y documentación que serán de gran utilidad para el futuro profesional. La metodología utilizada y la cantidad y calidad de contenidos y actividades facilitarán la labor del profesor y el estudio del alumno, convirtiéndose este libro en una herramienta imprescindible para el estudio de la gestión de un pequeño comercio y para cualquier otra persona (docente, estudiante, trabajador o emprendedor) que esté interesada en la apertura de un establecimiento comercial. La autora es Licenciada en Economía y cuenta con más de quince años de experiencia como economista, perito económico y docente. Además, su formación se ha ido ampliando con cursos de doctorado (Diploma de Estudios Avanzados de doctorado) y cursos especializados.
| Publisher | Ediciones Paraninfo, S.A |
| Publication date | 30 May 2014 |
| Edition | 1st |
| Language | Spanish |
| Print length | 280 pages |
| ISBN-10 | 8428326231 |
| ISBN-13 | 978-8428326230 |
| Item weight | 580 g |
| Dimensions | 0.84 x 17 x 24 cm |
Product Description
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Paperback Management Editorial Review
Gestión de un pequeño comercio Comercio y Marketing offers valuable insights for managing small businesses in the retail sector. Published by Ediciones Paraninfo, S.A on 30 May 2014, this book spans 280 pages and provides practical guidance tailored for Spanish-speaking entrepreneurs. The first edition is well-structured, covering essential marketing strategies while helping readers grasp the complexities of commerce. It's designed to empower small business owners with actionable knowledge, making it a popular choice among those looking to improve their operations and marketing effectiveness.
Customer Reviews & Ratings
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Pros
- Tailored for Spanish-speaking entrepreneurs
- Comprehensive 280-page guide
- Practical advice for retail management
- Covers essential marketing strategies
- Published by a reputable company
Cons
- Might not cover advanced marketing topics
Platform Trust & Buyer Confidence
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Fatuma
Verified buyer
“My experience was great I really liked the fact that i get my order delivered within the days promised. The packaging , the product, shipment everything was so good, trustworthy and fast. Definitely will shop again”
28 October 2026 · via Trustpilot
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Jane
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“Very easy to order. The product was good quality. The delivery service was excellent, updates given so you knew what was happening.”
30 October 2026 · via Trustpilot
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Roman
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“Good experience The product I ordered came as expected. What most impressed me in dealing with Ubuy is the communication and updates I received through the process. I knew exactly where and when my item was at all times until delivery. Well done!”
31 October 2026 · via Trustpilot
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SJ Hong
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“The package came very quickly and the shipping fee was extremely reasonable! Overall, the service as well as my experience of ordering from Ubuy was a very pleasant experience! Thank you so much!”
31 October 2026 · via Trustpilot
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Szilvia
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“Great service. Ordered an item coming from the USA which wasn't available in Ireland or even for delivery from the retailer and it had arrived within a few days. Very happy with the product and the service.”
31 October 2026 · via Trustpilot
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RWF 61435
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