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American Icon: Alan Mulally and the Fight to Save Ford Motor Company
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American Icon: Alan Mulally and the Fight to Save Ford Motor Company
American Icon is the compelling, behind-the-scenes account of that epic turnaround
American Icon: Alan Mulally and the Fight to Save Ford Motor Company
Item #: 453696

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Item #: 453696

RWF 25858

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American Icon is the compelling, behind-the-scenes account of that epic turnaround
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What Stands Out

Inspiring Leadership
Explore Alan Mulally's transformative leadership style that revived Ford, making the company a powerful symbol of resilience and innovation in the automotive industry.
Historical Insights
Gain unprecedented access to the inner workings of Ford during a critical period, revealing strategies that can be applied in various business contexts.
Crisis Management
Learn strategies for effective crisis management as Mulally navigates Ford through financial turmoil, providing valuable lessons for leaders facing similar challenges.

Product Details

Buy American Icon: Alan Mulally and the Fight to Save Ford Motor Company book online at Ubuy Rwanda. Read reviews, explore author information & more. Available in paperback. Shop now!
  • Inside story of the turnaround of Ford Motor Company under CEO Alan Mulally
  • Ford Motor Company faced financial crisis and chose to save itself without a bailout
  • Mulally unified global operations, transformed product lineup, and changed company culture
  • Ford went from near-bankruptcy to become the most profitable automaker in the world
  • Author had unprecedented access to Ford's top executives and secret company documents
  • Compelling narrative nonfiction that provides behind-the-scenes account of the epic turnaround
Publisher Crown Currency
Publication date February 5, 2013
Edition Reprint
Language English
Print length 432 pages
ISBN-10 0307886069
ISBN-13 978-0307886064
Item Weight 10.8 ounces (306.18 grams)
Dimensions 5.16 x 0.94 x 7.99 inches (13.1 x 2.4 x 20.3 cm)

Who Should Buy?

Suitable For
  • Business Students

    Provides insights into leadership, management strategies, and the automotive industry, making it a valuable educational resource.

  • Ford Enthusiasts

    In-depth exploration of Ford's history and transformation under Mulally enhances understanding and appreciation for the brand.

  • Leadership Seekers

    Readers interested in leadership and turnaround strategies will gain valuable lessons from Mulally's experiences at Ford.

Not Suitable For
  • General Readers

    Those looking for light reading may find the business-focused content too dense and technical.

Product Description

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

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Customer Questions & Answers

  • Question: What is 'American Icon: Alan Mulally and the Fight to Save Ford Motor Company' about?

    Answer: This book provides a compelling narrative on Alan Mulally's leadership during one of the most tumultuous periods in Ford Motor Company's history. It details how Mulally implemented transformative strategies that helped revive Ford without federal bankruptcy assistance. The book gives insights into corporate management, innovation, and the mechanics of turning around failing businesses, making it essential for business-minded readers and those with an interest in automotive history.
  • Question: Who is Alan Mulally and what role did he play at Ford?

    Answer: Alan Mulally is a renowned American engineer and business executive who served as the CEO of Ford Motor Company from 2006 to 2014. He played a critical role in revamping Ford’s business model, focusing on streamlining operations, enhancing product quality, and fostering a culture of collaboration. His leadership style and strategic vision are extensively covered in the book, showcasing lessons on resilience and innovation in the corporate environment.
  • Question: What are the key themes explored in the book?

    Answer: Key themes in 'American Icon' include leadership and vision, the importance of innovation in a competitive market, and the challenges of corporate turnaround. The book also delves into teamwork, corporate culture, and decision-making processes that were pivotal in shaping Ford's future during a period of crisis. These themes resonate with anyone interested in leadership strategies and business transformations.
  • Question: Is 'American Icon' suitable for those not familiar with the automotive industry?

    Answer: Absolutely! The book is written in an engaging narrative style that makes it accessible to readers from various backgrounds. It doesn’t require prior knowledge of the automotive industry. The lessons on leadership and strategic thinking are universal, offering valuable insights applicable across different sectors and professions.
  • Question: What makes this book a significant read for business students?

    Answer: 'American Icon' serves as a case study in effective management and organizational transformation, making it a valuable resource for business students. It illustrates real-world applications of theoretical concepts, such as change management and corporate strategy, giving students practical insights into navigating complex business challenges and fostering innovation.
  • Question: Are there any notable anecdotes or stories in the book?

    Answer: Yes, the book is rich with anecdotes that highlight critical moments in Ford's revitalization process. One notable story involves Mulally's 'One Ford' plan, which unified various divisions and prioritized collaboration to enhance product development. These stories not only make the narrative more engaging but also emphasize the personal qualities that effective leaders must possess.
  • Question: Has 'American Icon' received any notable recognition or awards?

    Answer: 'American Icon' has been recognized for its insightful analysis and compelling storytelling. It has received positive reviews from critics and readers alike for its in-depth portrayal of leadership challenges and corporate strategy. The book stands out as a significant contribution to literature on business leadership and management practices in difficult times.
  • Question: What is the writing style of the book?

    Answer: The writing style of 'American Icon' is engaging and accessible, combining thorough research with a narrative approach that captivates readers. The author, Bryce G. Hoffman, employs storytelling techniques that bring the corporate saga to life, making complex business concepts easier to understand. Readers often find the style compelling and relatable.
  • Question: Can you describe the impact of Mulally's strategies on Ford?

    Answer: Mulally's strategies had a profound impact on Ford, propelling it from a brink of collapse to profitability. His focus on innovation, efficiency, and a cohesive corporate culture led to the development of highly acclaimed vehicles like the Ford Fusion. This revival story exemplifies how effective leadership can turn around a struggling corporation, turning hardships into successes.
  • Question: Where can I buy 'American Icon: Alan Mulally and the Fight to Save Ford Motor Company'?

    Answer: You can buy 'American Icon: Alan Mulally and the Fight to Save Ford Motor Company' from Ubuy in Rwanda. Ubuy offers a straightforward online shopping experience, providing access to this important work on leadership and corporate strategy. Whether you're a business professional or simply interested in the automotive industry, this book is a great addition to your reading list.

Company Profiles Editorial Review

American Icon is a superbly written book that tells the story of Alan Mulally and his fight to save Ford Motor Company. The book offers a behind-the-scenes look at high-level meetings and provides valuable perspective on leadership methods that can help struggling companies. While some readers have encountered printing errors in their copies, overall, American Icon is a fascinating read that highlights the significance of great leadership.

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Pros

  • Well-written and engaging
  • Provides valuable perspective on leadership methods
  • Offers a behind-the-scenes look at high-level meetings
  • Highlights the significance of great leadership

Cons

  • Some readers have encountered printing errors

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RWF 25858

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Features & Benefits

  • The book tells the inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
  • Ford went from the brink of bankruptcy to being the most profitable automaker in the world under Mulally's leadership.
  • The reader can experience the great management narrative of our time through the book's vivid and colorful writing.
  • The book offers an unprecendented access to Ford's top executives and secret company documents.
  • It shows how Mulally used his celebrated Business Plan Review meetings to force Ford to deal with tough decisions.
  • American Icon is a narrative nonfiction writing in the bestselling tradition of Too Big to Fail and The Big Short.

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