What key topics are covered in Luxury Brand Management in Digital and Sustainable Times 4th Edition?

The fourth edition provides in-depth insights into brand strategy, digital transformation, and sustainability practices within luxury markets. It explores how luxury brands can leverage technology to enhance customer engagement while also addressing environmental and social responsibilities. Readers will find case studies from leading brands and actionable strategies for navigating today’s complex digital landscape, making this edition essential for both students and professionals in luxury brand management.

Who is the target audience for Luxury Brand Management in Digital and Sustainable Times 4th Edition?

This book is ideal for students pursuing degrees in business, marketing, or fashion management, as well as professionals already working in the luxury sector. It serves as a practical resource for anyone involved in brand management, advertising, or consumer engagement, providing valuable strategies and insights tailored to both newcomers and seasoned experts in the field.

How does this edition address the challenges of digital transformation in luxury brand management?

The fourth edition explores the significant impact of digital technologies on luxury branding, including e-commerce, social media, and customer data analytics. It discusses how brands can adapt their strategies to enhance online presence and customer experience while maintaining their exclusive image. This guidance is crucial for brands looking to thrive in a rapidly changing retail environment, ensuring they remain relevant and competitive in the digital age.

What sustainable practices are highlighted in this edition for luxury brands?

Sustainability is a core theme in this edition, with discussions on ethical sourcing, waste reduction, and sustainable packaging. The book emphasizes the importance of transparency and authenticity in brand messaging related to environmental impact. Luxury brands can benefit by integrating these practices into their operations and communications, appealing to increasingly conscious consumers who prioritize sustainability in their purchasing decisions.

Are there any real-world case studies included in Luxury Brand Management in Digital and Sustainable Times 4th Edition?

Yes, this edition features numerous case studies from renowned luxury brands, showcasing successful strategies and innovative practices in both digital and sustainable contexts. These examples illustrate how industry leaders have navigated challenges and leveraged opportunities, providing readers with practical insights and inspiration to apply in their own brand management endeavors.

How can Luxury Brand Management in Digital and Sustainable Times 4th Edition benefit marketers?

Marketers can gain a profound understanding of contemporary brand management strategies through this edition, particularly in balancing luxury appeal with consumer expectations for sustainability. The book provides frameworks and tools necessary for developing targeted marketing campaigns that resonate with luxury consumers, enabling marketers to create impactful messaging that aligns with both brand values and customer needs.

Is there an emphasis on consumer behavior in this edition?

Absolutely. The fourth edition delves into consumer behavior trends within the luxury market, examining factors that influence purchasing decisions. It highlights how digital engagement affects the luxury consumer journey and what brands need to know to effectively interact with their audience. This knowledge is critical for brands seeking to create personalized experiences that foster loyalty and drive sales.

What makes this edition different from previous versions?

This edition stands out due to its updated content reflecting the latest trends in digital marketing and sustainability practices. It incorporates recent technological advancements and changing consumer behavior, making it highly relevant for today's luxury market. Furthermore, the inclusion of new case studies and more diverse perspectives enriches the reader's understanding of the current landscape, distinguishing it from earlier versions.

Can Luxury Brand Management in Digital and Sustainable Times 4th Edition be used as a textbook?

Yes, this book is an excellent choice for academic settings. It is structured to facilitate learning, featuring clear chapters, discussion questions, and comprehensive insights that cater to course requirements in luxury brand management programs. Educators can use it to provide students with practical knowledge that complements theoretical frameworks, preparing them for careers in luxury marketing and management.

How Long Does It Take to Get Product After Placing the Order?

The delivery time of your ordered product varies as per what you've ordered and the shipping method that you've chosen. The estimated delivery time is mentioned during the checkout process, so be carefree while shopping.

Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector

Item #: 44154389

Luxury Brand Management in Digital and Sustainable Times

Q: Where can I buy Luxury Brand Management in Digital and Sustainable Times 4th Edition?

You can purchase Luxury Brand Management in Digital and Sustainable Times 4th Edition from Ubuy in Rwanda. Ubuy offers a convenient shopping experience with a wide selection of books, ensuring that you have access to this essential resource for luxury brand management.

89% of respondents would recommend this to a friend

Item #: 44154389

RWF 101468

Price Details

Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )

^{*All items will import from US}

Availability : In stock

Imported from USA store

QTY:

Order now and get it around Tuesday, October 20

Secured transaction

Our Top Logistics Partners

Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector

U-Care Warranty:

None

Select a Plan

Fast
Shipping

Free
Return^*

Secure Packaging

100% Original Products

PCI DSS Compliance

ISO 27001 Certified

Note: Step Down Voltage Transformer required for using electronics products of US store (110-120). Recommended power converters Buy Now.

What Stands Out

Digital Focus

Explores the integration of digital strategies in luxury brand management, equipping readers with tools to navigate online marketplaces and consumer behavior in the digital age.

Sustainability Insights

Emphasizes sustainable practices in luxury branding, highlighting ethical considerations and innovative approaches to attract environmentally-conscious consumers.

Updated Strategies

Presents the latest trends and research in the luxury sector, ensuring readers stay ahead of the competition with relevant insights and practical applications for modern brand management.

Product Details

Newly revised Fourth Edition offers a comprehensive treatment of the macro- and micro-economic aspects of luxury brand management
Includes insights on the growing importance of authenticity and sustainability in managing luxury brands
Covers strategic issues facing companies in the luxury industry alongside major updates to industry figures
Introduces new chapters focusing on the Luxury of Tomorrow, Communication in Digital Times, and Luxury Clients
Contains new semiotic analytical tools and a dedicated section on the hospitality industry
Recommended for MA and MBA students, as well as marketing, branding, and advertising professionals

Publisher	Wiley
Publication date	February 8, 2021
Edition	4th
Language	English
Print length	544 pages
ISBN-10	1119706289
ISBN-13	978-1119706281
Item Weight	2 pounds (910 grams)
Dimensions	6.3 x 1.7 x 9.1 inches (16 x 4.3 x 23.1 cm)
Country of Origin	This item will be imported from US
Date First Available	June 13, 2021
What is in the box	Luxury Brand Management in... For more details, please check description/product details

Who Should Buy?

Marketing Students
Ideal for marketing students eager to explore luxury brand management strategies in digital and sustainable contexts.
Industry Professionals
Beneficial for professionals in luxury brands seeking to enhance their knowledge of modern challenges and solutions.
Entrepreneurs
Helpful for entrepreneurs launching luxury brands, providing insights on managing and promoting sustainably in a digital era.

Beginner Marketers
Not suitable for those new to marketing, as the content may be too advanced and specific.

Product Description

Luxury Brand Management in Digital and Sustainable Times

Have any Query? Chat with us

Customer Questions & Answers

Question: How to Shop Luxury Brand Management in Digital and Sustainable Online From Ubuy?

Answer: It’s easy to shop Luxury Brand Management in Digital and Sustainable online from Ubuy. You just have to search for the product, choose your shipping method while checking out and get it delivered to your location.
Question: Is Luxury Brand Management in Digital and Sustainable Available to Shop Online in Rwanda?

Answer: Yes, at Ubuy Rwanda this product is available for you to shop at a reasonable price. The Luxury Brand Management in Digital and Sustainable is not available locally but you can trust us with our express shipping services.
Question: How Long Does It Take to Get Product After Placing the Order?

Answer: The delivery time of your ordered product varies as per what you've ordered and the shipping method that you've chosen. The estimated delivery time is mentioned during the checkout process, so be carefree while shopping.

Retailing Editorial Review

No editorial reviews found

Customer Reviews & Ratings

5.0

1 customers ratings

5 Star

100%
4 Star

0%
3 Star

0%
2 Star

0%
1 Star

0%

Review this product

Share your thoughts with other customers

Product Price History

Important information

Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.

RWF 101468

Order now and get it around Tuesday, October 20

QTY:

Secured transaction

PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.

Our Top Logistics Partners

Fastest cross-border delivery

Features & Benefits

Comprehensive treatment of macro- and micro-economic aspects of luxury brand management
Growing importance of authenticity and sustainability
New chapter on the Luxury of Tomorrow
Revised chapter on Communication in Digital Times
Considerations on the emerging notion of New Luxury
Suitable for MA and MBA students

Ubuy Assurance

Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns ^*, and secure packaging on every order.

Luxury Brand Management in Digital and Sustainable Times

RWF 101468

Fast Shipping

Free Return*

Secure Packaging

100% Original Products

PCI DSS Compliance

ISO 27001 Certified

What Stands Out

Product Details

Who Should Buy?

Product Description

Customer Questions & Answers

Retailing Editorial Review

Customer Reviews & Ratings

Review this product

Product Price History

Important information

RWF 101468

Features & Benefits

Ubuy Assurance

Fast
Shipping

Free
Return^*